March SMCKC Breakfast, March 2
Content marketing is becoming increasingly important as companies shift to publishers. During the March breakfast at Kansas City Café (1532 Grand Blvd., Kansas City), attendees will hear from Brody Dorland (founding partner of Allure New Media and co-creator of DivvyHQ.com) and Jayme Thomason (co-founder and CEO of DivvyHQ.com) to get an inside scoop on content marketing, why it matters and how it's done. Participants will learn several content marketing-related concepts, including how to determine ideal content marketing vehicles, establishing a publishing schedule, assembling a great editorial team, utilizing editorial planning tools and building an effective workflow, among others. Admission is $5; breakfast is an additional $8.50 (+ beverage.)