Mobile UX is perhaps the most significant and easily recognized aspect of mobile solutions. Often, UX is the reason consumers embrace certain offerings while rejecting many others. While obvious mechanics of conventional web design are used to identify the specific factors for a good mobile offering, a successful web deployment also rides atop a superior mobile platform. Mobile life cycle solutions span the complete spectrum of mobile solution delivery, from web portal design and app development to platform integration and optimization. This session concentrates on mobile experience as it relates to smartphones and tablets, tailor-made apps, mobile browsing, and deployment platforms.

Irv Badr is an architect at IBM Rational Software, specializing in mobile communications among industry apps within IBM’s Application and Collaborative Lifecycle Management solutions. Irv was the recipient of the European Union’s research grant for developing a multiprocessor platform for mobile devices, which he successfully delivered on behalf of IBM. He completed his education at Northwestern University and the University of Illinois at Chicago.
We'll meet in the Plaza Room - first room you'll see as you enter the office.