KC-based Applebee's is a leader in
utilizing social media to drive sales, collect consumer data and, most
importantly, connect with patrons all while blending national brand messaging
with franchise-specific information. Jill McFarland, senior manager of digital
and social media at Applebee's, is hosting a special happy hour for SMCKCers so
we can gain insight into her team's strategy and tactics while enjoying a
complimentary buffet and delicious drinks. You'll be sure to pick up some tips
you can apply to your own professional and personal social communications and
will have a great time connecting with other members of the SMCKC and
Applebee's communities, so sign up today!
In addition, Harvester's will be
on-site collecting items, so please feel free to bring donations - Your
contribution will help brighten up the holidays for many families around KC! A
list of most-needed items can be found here.
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