FORBES Business Magazine
says that "Hispanics, now underserved by advertisers, will be the most
important U.S. growth market through mid-century."
Nielsen, the U.S. Census Bureau and a wide variety of
industry magazines are talking about the rise of the Hispanic
population. Hispanics value will rise 50% between 2010 and 2015 from $1T
to $1.5T. While much of media is changing and some traditional medias are
in decline, Hispanics and their media consumption is on the rise. Hispanics
over index in technology adoption, use of smartphones, texting, video
streaming, mobile apps, shopping on mobile phones and tablets, using social
media and sharing opinions and writing reviews.
Yet, so many companies have not started to reach out to this
consumer group. Nicholas Segura will discuss the challenges and complexities
when considering Hispanic consumers....way beyond translating your copy into
Spanish.
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