SMCKC November Pro Luncheon, "Using Social Media Campaigns for Cause Marketing" | November 21st, 2013
A Case Study on How the PKD Foundation Uses Campaigns to Reach New Audiences
Angela Connelly, Chief Marketing Officer for the national PKD (polycystic kidney disease) Foundation, will share how they increased reach through Facebook and Twitter campaigns, and grew followers by nearly 40% in one year. These campaigns included:
· #GivingTuesday (November 2012)
· 31 Days of PKD Challenges (March/Kidney Month 2013)
· #PKDAwareness Day (Sept. 2013)
Angela and the Foundation’s marketing team (Mark Solis, Sara Kiszka and Mary Young) will discuss their integrated strategic approach in blending the Foundation’s key platforms, developing calls to action, and establishing design elements. Learn how you can use this approach for effective cause marketing, including preparing for #GivingTuesday 2013 (on Dec. 3).
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