SMCKC March Pro Luncheon: Social and Mobile-Based Customer Research| March 13th
1. Zero Moment of Truth: making pre-shopping decisions (e.g. where to shop, 5 star ratings, etc.)
2. First Moment of Truth: making decisions at the shelf (e.g what products to buy, etc.)
3. Second Moment of Truth: making assessments of products (e.g. taste, function, value, etc.)
2. First Moment of Truth: making decisions at the shelf (e.g what products to buy, etc.)
3. Second Moment of Truth: making assessments of products (e.g. taste, function, value, etc.)
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