The August 2014 Agile KC meeting will be 8/28/14 at Centriq Training.  For a map and to register for this event please visit www.agilekc.org

 

 

Meeting Title:           The Content Rocket

 

Meeting Description: Come and learn about a framework for creating the fuel for personalization of a marketing endeavor and then launching that endeavor while connecting marketing objectives.

 

Meeting Learning:  How can you deliver the right content for an audience of one, in the right place at the right time?  How can you leverage data, including search and social, for reliable, definitive insights to boost conversion and strengthen relationships? Learn how platforms and process can lead to personalized and optimized engagement. We will :

• Consider processes to create the right content and optimization

• Overlay templates and methodologies to marry data with content

 

Meeting Description:  In today’s markets’ content is king.  We expect technology to conform to their personal tastes and preferences.  Never mind that we expect this at an ever increasing rate and for an ever decreasing cost.  We’ve talked a lot in the past about using Agile | Lean practices to help deliver on this demand, and at this month’s meeting we’re going to dig deeper into making it more meaningful to the end user.

 

David Mitchell of VML will join us to share a little about their delivery process and what they have been doing to deliver high impact content on a variety of platforms and technologies.   This meeting should have something for everyone, but it will be especially valuable for product owners, UX and developers\testers. 

 

Speaker:

Managing Director of Technology at VML, specialist in software development, knowledge management and community building.