Breakfast - The Interview: Event Marketing on a Short Timeline
Friday, Feb. 6, 7:30 - 9 am at Grand Street Cafe
Ryan Davis, from Alamo Drafthouse, will join SMCKC to discuss one of the most talked, and tweeted, about movie events of 2014: The Interview. Ryan will speak to how the decision was made to show The Interview, Alamo Drafthouse's approach to event marketing, how the media plan was crafted with short turn around, and the response plan around this controversial movie.
By attending this breakfast you'll learn about:
- Alamo Drafthouse's use of social to market ongoing and special events
- How to craft an event marketing plan on a short timeline
- Planning responses for a divisive topic
Additionally, there will be a question and answer session following the presentation. Prior to the discussion with Ryan there will be networking with other social media professionals.
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