This
month's meeting will be an EXCELLENT opportunity to bring some of
the non dev\test people to help them continue their learning in Agile and Lean
practices. This meeting should provide a lot of value to those in your
organization that are responsible for marketing, web site content and general
business activities. So bring a friend!
To register for the meeting or to get a map, please visit www.agilekc.org.
Title
An Agile Approach
to Content Planning
Abstract
In recent years,
it seems that one can’t read a trade publication, regardless of the vertical
market, without hearing about the explosion and effectiveness of content
marketing. More than 90% of marketers cite it as a key strategy in their
mix. Content marketing has become a de facto business critical
activity. Simply put, we need content; effective, in demand content. Thus
the real questions become:
-
How
to do it?- How to do it well?
- How to get it done on time and within budget?
According to John
Alexander, Managing Partner of AJi, the power is in planning. At this highly
interactive event, John will share how marketing teams he has led have employed
sophisticated and agile techniques to deploy content that works.
He’ll share keys
to the process:
· How
to estimate the size of content needed
· What
information to gather and when
· How to plan,
review and complete content elements
Don’t miss this
great opportunity to get a better understanding of best practices and future
trends in this important area. You’ll come away with a “starter plan” to better
manage content development. This is a great session that will give you insights
no matter what role you have in the marketing cycle.
Speaker Bio
John Alexander is
a nationally recognized consultant, trainer, author, and coach. In his role as
Managing Partner at AJi Software, John specializes in development architecture
and agile processes, for which he received the Microsoft Most Valuable
Professional award. He has served as the Microsoft Regional Director for the
last 16 years. In addition, John was the lead architect and coach of a software
development team that was directly responsible for placing that organization on
CIO Magazine's Agile 100 List. A widely respected speaker and writer on
Microsoft .NET applications, he co-authored two best-selling books on .NET
development, as well as a best-selling book on Microsoft SharePoint
development. He routinely speaks at industry conferences such as VS Live! and
DevConnections.
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