Topic: Podcast Analytics & Engagement Metrics for Content Marketers & Podcast Advertisers.

Details: We'll learn about podcasting metrics from the point of view a podcast publisher and a podcast advertiser.  We'll take a look at podcasting as an additional content marketing channel and the need to integrate podcast tracking metrics into your analytics and ROI tracking skill sets.  Many podcasts have a companion mobile app that also delivers metrics and other types of content that can be tracked and used to measure additional content engagement.



Speaker: Rob Walch is the Vice President of Podcaster Relations for Libsyn. Libsyn is the worlds largest podcast hosting service and podcast analytics provider.  Rob has presented at over 100 events on the subject of podcasting and is consistently voted one of the most influential people in podcasting.  He is also the host of the award winning podCast411 podcast and the Today in iOS (iPhone) Podcast – The first and largest podcast about the iPhone - www.todayinios.com

Hosts: InternetMarketingWorks.com and InfoDeli.com will be hosting the Kansas City Web Analytics, Google Analytics & Marketing Metrics Group.



Schedule*:

6:45 - 7:00 Welcome and Networking with food and drink
7:00 - 8:00 Main Speaker - Rob Walch, VP Podcaster Relations with Libsyn.
8:00 - 8:30 Group Discussion - Q&A
8:30 - 9:00 Informal Breakout sessions for specific Q&A among group members or networking.

* The actual agenda is flexible depending upon speaker's presentations and length of Q&A.


Parking:  Free Parking on Grand Blvd on both east a west sides of the street.