Tuesday, March 17, 2015
6:30 PM
Located in the Historic Western Auto Building 2107 Grand Blvd
Topic: Email Marketing Metrics
Description: Companies often list email marketing as one of their most powerful marketing channels. The global Direct Marketing Associations brags that for every dollar you invest in email, you can earn twenty eight dollars in return on investment. But how do you know if it’s working? There are several key indicators – metrics – that allow you to determine when a campaign is working especially well.
Your email service provider (ESP) should provide a wealth of reporting on each campaign and on your ongoing email marketing performance, but those email-specific metrics aren’t the only indicators of success. Jessica, Digital Marketing Evangelist for Kansas City-based agency, emfluence, will share the key email metrics she monitors and how you can use them to always be improving your email marketing.
Speaker: Jessica Best, Digital Marketing Evangelist, emfluence
About Jessica - Jessica is one part massive email, social media and digital marketing nerd and one part permission-marketing evangelist. She acts as a strategic consultant and email marketing expert for both B2B and B2C brands and nonprofits, working with clients like Beauty Brands, Hostess, Hallmark Baby, United Way of Greater Kansas City and more. She's spoken for audiences from Wichita to New York City to South by Southwest’s massive Interactive festival in Austin, all in the name of making smarter marketers. Jessica’s role as Digital Marketing Evangelist allows her to lead strategy for clients as well as implement the best practices she preaches for emfluence’s own digital marketing strategy.
Each month we have one or more guest speakers discussing Analytics, Web and Marketing Metrics.
Meeting Agenda*
6:45 - 7:00 Welcome and Networking with food and drink
7:00 - 8:00 eMail Marketing Metrics & Web Analytics Integration
8:00 - 8:30 Group Discussion - Q&A
8:30 - 9:00 Networking
* The actual agenda is flexible depending upon speaker's presentations and length of Q&A.
Sponsor & Host: InfoDeli and Internet Marketing Works will be hosting the Kansas City Web Analytics, Google Analytics & Marketing Metrics Group.
All attendees are encouraged to email questions to be answered at the event to Breht Burri at [email protected]
Parking: Free Parking on Grand Blvd on both east a west sides of the street.
Description: Companies often list email marketing as one of their most powerful marketing channels. The global Direct Marketing Associations brags that for every dollar you invest in email, you can earn twenty eight dollars in return on investment. But how do you know if it’s working? There are several key indicators – metrics – that allow you to determine when a campaign is working especially well.
Your email service provider (ESP) should provide a wealth of reporting on each campaign and on your ongoing email marketing performance, but those email-specific metrics aren’t the only indicators of success. Jessica, Digital Marketing Evangelist for Kansas City-based agency, emfluence, will share the key email metrics she monitors and how you can use them to always be improving your email marketing.
Speaker: Jessica Best, Digital Marketing Evangelist, emfluence
About Jessica - Jessica is one part massive email, social media and digital marketing nerd and one part permission-marketing evangelist. She acts as a strategic consultant and email marketing expert for both B2B and B2C brands and nonprofits, working with clients like Beauty Brands, Hostess, Hallmark Baby, United Way of Greater Kansas City and more. She's spoken for audiences from Wichita to New York City to South by Southwest’s massive Interactive festival in Austin, all in the name of making smarter marketers. Jessica’s role as Digital Marketing Evangelist allows her to lead strategy for clients as well as implement the best practices she preaches for emfluence’s own digital marketing strategy.
Each month we have one or more guest speakers discussing Analytics, Web and Marketing Metrics.
Meeting Agenda*
6:45 - 7:00 Welcome and Networking with food and drink
7:00 - 8:00 eMail Marketing Metrics & Web Analytics Integration
8:00 - 8:30 Group Discussion - Q&A
8:30 - 9:00 Networking
* The actual agenda is flexible depending upon speaker's presentations and length of Q&A.
Sponsor & Host: InfoDeli and Internet Marketing Works will be hosting the Kansas City Web Analytics, Google Analytics & Marketing Metrics Group.
All attendees are encouraged to email questions to be answered at the event to Breht Burri at [email protected]
Parking: Free Parking on Grand Blvd on both east a west sides of the street.
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