February 1: SMCKC February Breakfast

On 6:30 PM

WHEN



WHERE

Grand Street Cafe
4740 Grand Avenue
Kansas City, MO 64112

SMCKC February Breakfast: Art & Soul KC

February 1, 2019 | 7:30 a.m.
How does an art museum grow a membership base when admission is free? Angela Pritchett, digital marketer at The Nelson-Atkins Museum of Art, will reveal how the 85-year-old organization re-branded their membership campaign in 2018 to emphasize why people are members and how much they value that shared community.
In this session, you will learn:
  1. How The Nelson-Atkins Museum of Art created a culture of philanthropy by pivoting from membership perks to member impacts.
  2. Communicating a “manifesto” of united beliefs.
  3. Listening to the front line helped shape content across all channels.
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