SMCKC October Breakfast: The Power of One
October 4, 2019 | 7:30AM - 9:00AM
The Power of One: Building a Digial Presence and Worldwide Fan Base as a Solo-preneur.
Before becoming the WWE's artist-in-residence, Rob Schamberger had to build his creative brand and business from the groumd up. During this conversation, moderated by Katy Schamberger, Rob will share how he built a comprehensive digital brand using social media, video, and an e-newsletter, all while juggling an ever-growing workload of convention and live appearances, business management and, of course, creating art. You'll take away insight and actionable tips, including:
- How to manage a multi-faceted digital presence as a solo-preneur or small team
- Identifying your voice and brand
- When to add specific marketing elements to your larger strategy (and lessons on dealing with trolls)
- How to leverage the power and visibility of a global brand while maintaining and cultivating your own brand and identity
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